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The business operating system for online fitness coaches

Know exactly who to follow up with—and what to do next.

TrainerDNA brings your leads, payments, client follow-ups, calendar, and proof into one prioritized daily plan—while your current coaching app keeps handling workouts.

No card required · Free during beta · Connect only what you choose

trainerdna.app
Illustrative demo dataTrainerDNA dashboard showing today's priorities, next best action, leads requiring follow-up, payment alerts, and monthly recurring revenue
TrainerDNA mobile workspace showing the daily action list

Use TrainerDNA alongside Trainerize, TrueCoach, Everfit, or your current coaching system.

  • No credit card required
  • Free throughout the current beta
  • Connect only what you choose
  • Built specifically for online fitness coaches
Built around your existing coaching stack

Keep your coaching app. Add the operating system around it.

Trainerize, TrueCoach, Everfit, and similar platforms help you deliver workouts and communicate with clients. TrainerDNA helps you run the business around that service—leads, follow-ups, payments, retention, proof, and growth.

Your coaching platform

  • Workout programming
  • Exercise delivery
  • Nutrition plans
  • Client messaging
  • Progress tracking

TrainerDNA

  • Lead follow-up
  • Offer and pricing decisions
  • Payment visibility
  • Client-retention alerts
  • Testimonials and proof
  • Content opportunities
  • Daily business priorities

Together, they give you a complete coaching and business workflow.

How it works

From scattered signals to one clear daily plan.

TrainerDNA organizes the business activity surrounding your coaching service and turns it into a prioritized list of actions.

STEP 01

Bring your business into view

Organize your leads, clients, payments, check-ins, calendar activity, and growth opportunities in one workspace.

Connected signals

Illustrative
Leads
Calendar
Payments
Client activity
Proof
Content ideas
Into one TrainerDNA workspace
STEP 02

See what needs attention

TrainerDNA surfaces the people and tasks that may need action, including unanswered leads, overdue payments, upcoming follow-ups, and client-retention risks.

Needs attention

Illustrative
  • New lead waiting 18 hours

    Lead
  • Client check-in overdue

    Client
  • Payment requires attention

    Money
  • Testimonial permission ready

    Proof
  • Renewal conversation due this week

    Retain
STEP 03

Work from one prioritized queue

Instead of checking multiple tools and trying to decide what matters most, start each day with a focused action list.

Today · Next best moves

Illustrative
  • DM follow-up · Jordan M.

    Today

    Lead — replied 2 days ago

  • Send pricing · Sarah K.

    Today

    Consult booked — ready for offer

  • Review · Mike R.

    Tomorrow

    Check-in flagged: sleep

STEP 04

Turn each action into momentum

Follow up with a lead, resolve a payment, support an at-risk client, collect proof, or create content—then keep the next step moving.

One action leads to the next

Illustrative
Lead follow-upSaleOnboardingCheck-inTestimonialContentRenewal

Every completed action surfaces the next step on tomorrow's queue.

One connected growth loop

Manage the journey from first conversation to long-term client.

  1. 01

    Capture

    Keep new opportunities from getting lost.

  2. 02

    Qualify

    Understand the lead and the right next step.

  3. 03

    Convert

    Move qualified prospects toward the right offer.

  4. 04

    Collect

    Track payment status and required follow-up.

  5. 05

    Onboard

    Start the client relationship clearly.

  6. 06

    Retain

    Identify check-ins, risks, and renewal opportunities.

  7. 07

    Prove

    Turn client wins into approved testimonials and proof.

  8. 08

    Grow

    Use proof and customer insight to support content and future sales.

TrainerDNA organizes, recommends, and reminds across these stages. You remain in control of every action taken with leads, clients, and payments.

Product

See how each part of the workspace works.

Pick a tab to preview the surface area of TrainerDNA. Every screen uses illustrative demo data so you can explore without an account.

Start with the highest-priority business actions across your entire coaching workflow.

  • Top actions ranked by impact
  • Clear due date and owner
  • One-click completion control

Illustrative demo data

Today · Next best moves

Illustrative
  • DM follow-up · Jordan M.

    Today

    Lead — replied 2 days ago

  • Send pricing · Sarah K.

    Today

    Consult booked — ready for offer

  • Review · Mike R.

    Tomorrow

    Check-in flagged: sleep

Your tools, in one workflow

Connect the tools you use. Keep control of your data.

TrainerDNA connects to a small, intentional set of services. Each connection uses the provider's standard authorization flow and can be revoked at any time.

Available now

Meta (Facebook & Instagram)

Access
Page and profile metadata you authorize during the Meta login flow. Read-only.
Purpose
Confirms your connected accounts and surfaces read-only business signals (such as page and profile information) inside your workspace.
Control
Disconnect from your TrainerDNA settings or revoke access from Meta Business Settings at any time.

Google Calendar

Access
Calendar event information you authorize during the Google login flow.
Purpose
Helps surface upcoming consults, follow-ups, and scheduled client touchpoints in your daily plan.
Control
Disconnect from your TrainerDNA settings or revoke access from your Google account at any time.

Stripe

Access
Payment activity from the Stripe account you authorize during connection.
Purpose
Displays payment status, outstanding payments, and recurring revenue inside your workspace.
Control
Disconnect from your TrainerDNA settings or revoke access from your Stripe dashboard at any time.

Don't see your stack here? Use TrainerDNA alongside your existing coaching platform — many coaches keep Trainerize, TrueCoach, Everfit, or another delivery tool and use TrainerDNA for the business workflow around it. We are not currently integrated with those platforms.

Third-party product names and logos belong to their respective owners. Their appearance does not imply endorsement or partnership.

Your data, your control

Know what is connected and why.

Connect only what you choose

TrainerDNA should not require access to unrelated accounts or data sources. Use it with manual data first; connect services only when they help.

Understand every connection

Before you connect a service, you see what information will be accessed and how it supports the product.

Disconnect when needed

Supported connections can be removed from your TrainerDNA settings, and access can also be revoked from the provider.

Request data deletion

You can request account and personal-data deletion using the process described on our Data Deletion page.

What you get

Capabilities, grouped by the outcome they create.

Every capability in TrainerDNA maps to a practical result for your coaching business. No abstract benefits, no inflated promises.

Convert more consistently

  • Lead organization across stages
  • Follow-up reminders before leads go cold
  • Opportunity stages from new to closed
  • Offer and pricing guidance per lead
  • Next-action recommendations for each conversation

Keep revenue visible

  • Payment status for every client
  • Monthly recurring revenue at a glance
  • Outstanding-payment alerts with suggested actions
  • Renewal follow-up reminders before they lapse
  • Per-client value metrics over time

Protect the client relationship

  • Check-in visibility across active clients
  • Retention-risk signals when engagement drops
  • Follow-up actions assigned to your daily queue
  • Client milestones for renewals and reviews
  • Renewal timing surfaced ahead of contract end

Turn results into growth

  • Testimonial workflows with permission tracking
  • Client proof tied to the wins that earned it
  • Content opportunities suggested from approved wins
  • Approved success stories ready to publish
  • Follow-up prompts to ask, post, and share at the right time
What coaches are learning with TrainerDNA

Help shape the operating system built for online coaches.

TrainerDNA is currently working with early coaches to improve how leads, payments, retention, proof, and daily priorities are managed. Beta users receive direct onboarding and a way to influence the product roadmap.

We will publish named coach stories here as participants opt in. We do not display testimonials, photographs, or business results without explicit permission.

Connected accounts stay permission-based.

TrainerDNA lets coaches connect their own social, calendar, and payment accounts so they can see useful business signals inside a private workspace. Connections use provider authorization flows, and TrainerDNA only uses the data the coach authorizes for the features shown in the app.

  • Facebook and Instagram data is used to confirm connected accounts and show read-only page/profile signals.
  • TrainerDNA does not post, publish, delete, comment, message, or modify Facebook or Instagram content through the current read-only integrations.
  • Users can disconnect supported integrations and request deletion of stored connection data.
  • Privacy Policy, Terms, and Data Deletion instructions are public and linked below.
Early access

Free during beta.

Built for solo online fitness coaches with 3–30 clients. Create your workspace, connect what you use, and run your coaching business from one screen.

Beta workspace

Solo Coach

FREE
  • Today, Leads, Clients, Revenue, and Proof
  • Up to 30 active clients
  • Unlimited leads and payment links
  • No credit card required
  • Founder-led onboarding
Start free beta

No credit card required during beta. Opens in the TrainerDNA app.

FAQ

Questions, answered.

Still need help? Email support@trainerdna.com — we read every note.